Social media is not a new phenomenon. Or at least this is what Tom Standage is attempting to demonstrate in his book “Writing on the Wall: Social Media – The First 2,000 Years”. And to an extent he does just that. Society has seen a large shift in the past decade; social media is reasserting … More Review: It’s social media Jim, but not as we know it
Recently we have seen a shift in the sands of PR beneath in our feet which will change the face of PR drastically over the coming years. One thing that will stand fast is that PR is about telling stories and creating interesting content – this will not change. But we may have to tweak … More “The best way to predict the future is to create it” – Abraham Lincoln
I don’t know about you, but I’m finding it much harder to tell an advert from an article these days. The lines are blurring so much that sometimes I’m not even sure IF I’m being marketed to, let alone WHAT they are promoting. This is obviously an effect of convergence. As there is no longer … More Blurred Lines
We have all been fooled at one point or another. We are seeing more and more agencies rely on sensationalist headlines to attract click throughs in order to boost advertising revenue, but often this is at the expense of quality content. In this ever-changing media landscape it is hard to get your work out there, but … More Insert clever misleading headline here
There have been some ridiculously big changes in the media industry recently. New technology is running rampant and altering the digital media landscape as we know it. The world is changing quicker than we realise. But with change comes infinite opportunity…. There are more platforms open to us to use than ever before, and this … More What’s content got to do with it?