Review: It’s social media Jim, but not as we know it

Social media is not a new phenomenon. Or at least this is what Tom Standage is attempting to demonstrate in his book “Writing on the Wall: Social Media – The First 2,000 Years”. And to an extent he does just that. Society has seen a large shift in the past decade; social media is reasserting … More Review: It’s social media Jim, but not as we know it

“The best way to predict the future is to create it” – Abraham Lincoln

Recently we have seen a shift in the sands of PR beneath in our feet which will change the face of PR drastically over the coming years. One thing that will stand fast is that PR is about telling stories and creating interesting content – this will not change. But we may have to tweak … More “The best way to predict the future is to create it” – Abraham Lincoln

Blurred Lines

I don’t know about you, but I’m finding it much harder to tell an advert from an article these days. The lines are blurring so much that sometimes I’m not even sure IF I’m being marketed to, let alone WHAT they are promoting. This is obviously an effect of convergence. As there is no longer … More Blurred Lines